We're GeniusCreps, sneakerheads at heart, founded in the fast-paced city of Manchester. With an admiration for Nike AirMax and a collection to match, we found ourselves constantly battling the wear and tear of northern weather and city walking. Our own shoes took a beating — and that’s where our journey began.

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What started as a personal mission to restore our beloved pairs turned into a passion for crep restoration. We realised that if we could bring our own kicks back to life, we could do the same for others — sustainably, creatively, and with care.

Since then, we’ve grown a genuine love for trainers of all kinds, no matter their condition.

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As our skills and tools expanded, so did our imagination. We moved beyond restoration and began creating custom colourways and styles that gave each pair a new identity. Every sneaker became a blank canvas for fresh ideas.

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Our business is powered by two minds. Sam is the visionary — strategic, driven, and full of bold ideas. Fleur is the creative force — artistic, hands-on, and brilliant at turning concepts into reality. In short: Sam dreams it, Fleur produces it.

Together, we’re the perfect team- it's genius!

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We’re proud to be a family-run business with a growing community and a mission to help others elevate their kick game. Explore our work, from restored classics to custom designs, and discover how we can bring your dream creps to life!